the new EDGD

{February 2010} EDGD is coming up on its first anniversary in April and nothing thrills me more than to share with you my achievements and transitions over the past year. Much to my delight, EDGD has evolved into a "boutique" Brand Development and Identity Design business and I am looking forward to pursuing many more projects within this realm.

The brand development process is intense and requires research and hard work on both parts but, in the end, the result is something we can both be proud of. It is so exciting to have a client realize what their business will become by helping them identify the brand (feel, or emotion) as well as the reality of the visual (print) design. It helps skyrocket their concepts and gives them a solid platform from which to launch their business. To see your business thrive, by designing your brand/identity, is happily my mission.

So, with this past years transitioning and adjustments, I have decided to "freshen up" my own brand and tailor it more towards my latest goals. I put more of "me" into the re-design and feel it describes who I am as a person and as your future designer.
Cheers, Love and Designer. b

Skyler Media

{December 2009-Present} Currently I am also working on the re-branding for Skyler Media, a software development company located in Atlanta, GA. I have been asked to re-create a brand/identity that represents the general mission of this new company. Wanting to move forward from another design that did not speak well to the owner, he has asked me to design a clean and simple logotype paired with colorful marks giving them the boost to move ahead boasting a strong brand. There are also 5 branches underneath the parent company and these will be incorporated into their identity for a seamless design. Please check back soon for images and more info as we are now in the last phase of the project.

SMASHING MAGAZINE article

{January 2010} I am honored to currently be working on two blog articles for Smashing Magazine regarding "A Day in the Life" of different types of designers. Please stay tuned for updates and when the articles may be published.

"Behind the Avatar Series by Brian McDaniel of bkmacdaddy designs"

{November 2009} I was featured in this series and am grateful to Brian for
giving me a chance to showcase myself and my business. While your on his site
take a look around... he blogs, designs and tweets his little heart out.
Behind The Avatar #5: Introducing Freelance Graphic Designer Beth Daniell of EDGD